Case Study Summary: Enhance Save Progress Button

UI/UX Designer
Project Lead

Business Need:
The company sought to improve its Save Progress Button feature to address increased user engagement that was leading to a high conversion rates. The existing user interface was not noticeable, which hindered users from fully utilizing the features.

Design Process:

1. Discovery & Ideation:
The process began with a request from business asking for an update to the current Save Progress Button. This request came attached with the business goals, user pain points, and stakeholder requirements regarding the feature. Brainstorming sessions were conducted leading to design iteration.

2. Initial Designs & Prototyping:
Based on the insights gathered from research, I began creating designs and prototypes for critical flows. Through research it was discovered that a customer was 50% more likely to make a purchase if the save progress button was used. Business requested that we place more focus on the feature from a UI perspective. I used Figma to create multiple designs that were used for usability testing.

3. Usability Testing & Iteration:
Once the initial prototypes were ready, our UX research team conducted usability testing with a small group of target users to observe their interactions with the new designs. Feedback revealed which design was most desirable and noticeable. Based on these findings, I refined the design, including differing designs for mobile and desktop, ensuring accessibility standards were met.

4. High-Fidelity Design & Handoff:
After incorporating feedback from usability testing, I worked closely with developers during the handoff process, providing detailed design specifications and assets to ensure the final product aligned with the design vision.

5. Post-Launch Evaluation:
After the product was launched, I collaborated with the analytics team to monitor user behavior and gather feedback on the new design. This helped identify any remaining pain points and areas for future iteration.

Outcome:
The redesigned feature resulted in increased user engagement. Analytics continue to be monitored.